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Posted inCulture Exchange

Betting Big in Japan: Let’s Talk Pachinko, SegaSammy and Gainax

In addition to its core gameplay, pachinko also shares another detail with its western slot machine brothers, and that is the amount of licensed material used to attract players. Many pachinko parlours partner with animation companies to rake in players. Gainax and Sega Sammy Holdings are just some examples of companies offering their various IP’s to the industry with the goal of increasing their market reach.