ElenaBEY, a First-Year Blader, Wins the Tournament
and Earns a Spot at the World Championship in Japan!
Over 3,000 Fans Joined the Free-Play Experience
On July 5, 2025, TOMY Company, Ltd. held the Open Class (ages 13 and up) of the BEYBLADE X National Tournament for the BEYBLADE X series—the modern version of “bei-goma” spinning tops—at the BEYBLADE X booth during Anime Expo® 2025 (AX2025), North America’s largest anime and manga convention, held in Los Angeles.
This event was held to determine the top blader from the U.S. tournament who will advance to the BEYBLADE X WORLD CHAMPIONSHIP 2025*, scheduled for October in Japan, the birthplace of Beyblade. On the morning of the event, a crowd of eager participants far exceeding the number of tournament spots gathered at the booth, filling the venue with the passion and energy of US bladers even before the matches began.
Before a packed crowd, the closely contested tournament ended with ElenaBEY emerging as the winner. In the finals, she initially conceded a point to Yushua, who scored a “Survivor Finish,” but she quickly turned the tables by earning two points of her own. Yushua then caught up, tying the score and turning the match into a fierce, back-and-forth battle. In the end, ElenaBEY sealed her comeback victory with a stunning “Xtreme Finish” using an Attack-Type Beyblade. The crowd erupted in cheers at the dramatic conclusion, bringing the tournament to an exciting close that perfectly showcased the thrill of BEYBLADE X.
After securing her spot at the world championship, ElenaBEY was warmly congratulated by fellow competitors who had battled alongside her. She shared that she began playing Beyblade after a friend’s suggestion. Her victory in Los Angeles, the entertainment capital of the world, inspired many spectators who witnessed it.
With its new “Xtreme Dash” gimmick enabling ultra-acceleration, BEYBLADE X is the fastest in the brand’s history. It has captured the hearts of both players and spectators, gaining popularity worldwide as a form of “GEAR SPORTS.” Bladers from 20 regions*, are scheduled to compete in the upcoming World Championship, and qualifiers are underway worldwide. Keep an eye out for ElenaBEY as she takes the stage alongside other Bladers who have battled their way to the top.
*In some countries, only one division is held, either the Regular Class (ages 6 to 12) or the Open Class (which is also open to adults).
Comments from the Top 3
- Winner: ElenaBEY
“The friend who introduced me to Beyblade came to the venue today to cheer me on! I’m already excited to meet Bladers from around the world at the upcoming World Championship in Tokyo.”
- Runner-up: Yushua
“I missed out on the victory, but my next step is to expand the Beyblade community. I feel that Beyblade is exciting enough to be enjoyed like a sport.”
- 3rd Place: TMS
“I came all the way from Texas to join this tournament. I was waiting for this moment for several years, and I’m just really happy to get to compete. I always plan my strategy, and I’m going to try out different styles that interest me.”
Alongside the BEYBLADE X National Tournament, the free-play area was set up at the venue during the event, attracting over 3,000 fans who casually enjoyed the Beyblade experience. To make it easier for beginners, Beyblades were available to borrow, and tutorials were offered, attracting a lively crowd of all ages, from children to adults.
BEYBLADE X National Tournament (US Open Class)
Date: Saturday, July 5, 2025
Time: 4:25 PM – 5:00 PM (Pacific Daylight Time)
Location: Los Angeles Convention Center (ENTERTAINMENT HALL – E-25)
Official Website: beyblade.com/worldchampionship2025/
*Highlights from the tournament will be available to watch on the official BEYBLADE X YouTube channel, “BEYTUBE,” at a later date.
www.youtube.com/@BEYBLADEOfficialYouTube
*BEYBLADE X WORLD CHAMPIONSHIP 2025
The first-ever world championship for the BEYBLADE X series. Winners from regional tournaments around the world will compete to become the top Blader, with the event also serving as a platform for international exchange. The championship will take place over two days, October 11 and 12, 2025, at the iconic Tokyo Tower in Japan. The tournament will be streamed live globally on the official BEYBLADE X YouTube channel “BEYTUBE” (www.youtube.com/@BEYBLADEOfficialYouTube) and on official regional YouTube channels, delivering the excitement of the event to viewers in real time.
About BEYBLADE
“BEYBLADE” battling tops, debuted in 1999, are a modernized version of traditional Japanese battling tops known as “bei-goma.” Over 520 million units have been shipped cumulatively in more than 80 countries and regions around the world (as of April 2023). Each series has created a craze in many countries across the world including Japan. The fourth generation, BEYBLADE X started in July 2023 in Japan.
BEYBLADE X Official websites:
beyblade.takaratomy.co.jp/ (Japan)
www.takaratomyasia.com/beybladex/index (Asia)
Company’s official website:
To stay in the loop on these tournaments and other updates around the World Championship, fans can go to Beyblade.com for more information. Fans can also stay informed by following @officialbeyblade on Instagram, @beyblade_official on TikTok, @x_beyblade on X, and on BEYBLADE Official YouTube Channels
Press Release text and report above by: TOMY Company, Ltd