September 15, 2026 – SEGA is excited to reveal the Second installment of the commentary video series “DEEP BITE” for Stupid Never Dies, a brand-new action RPG launching October 22, 2026, for PlayStation®5 and Steam.
“DEEP BITE” is a video series in which the development team shares the game’s unique features and key highlights. Leading up to launch, additional details will be released regularly on the SEGA Official YouTube channel.
In our 2nd video, director Eiichiro Sasaki breaks down the core Blazing Fast Growth gameplay of Stupid Never Dies, including the shopping mall hub, dungeon dives, and the items you retrieve to make you even stronger for your next run.
Stupid Never Dies | DEEP BITE #2 – Game Cycle
Leveling Up Faster with Each Dive
The protagonist Davy grows stronger and stronger with every trip to the dungeon and every return to your shopping mall base. The more experience you accumulate, the faster you level up. Action-packed thrills await as you get stupid strong, stupid fast!
The Shopping Mall
Davy and his companions live in a mall transformed into a dungeon-diving base. Raise your stats at the Ink on the Brain tattoo parlor, unlock Zombie Skills at Bessie Burger, and gear up for exploration. As you progress through the story, more facilities will open up, unlocking permanent upgrades and a variety of features.
The Dungeon
The dungeon is a layer cake of different worlds. The deeper you go, the tougher the enemies—and the better the rewards. Between layers, you’ll find Landing Areas, where the timer stops and you can choose where to go next. With the time you have left, what will you prioritize: getting stronger, going deeper, or scooping up rewards.
Body Hack
At the Ink on the Brain tattoo parlor, Chihuahua man Acelino can use Davy‘s dungeon loot to mod his body. Trick out your arms, head, and legs with different combinations of weapons and tools to change your fighting style.
Zombie Skill Receipts
Each time you reach a certain level in the dungeon, you can choose from 1 of 3 Zombie Skill Receipts. Unlock Zombie Skills at Bessie Burger to increase your pool of available choices. The receipts that appear will change with each dive, so you’ll need to adapt your build as you go.
Stupid Never Dies Heads to Tokyo Game Show 2026
Stupid Never Dies will be showcased at Tokyo Game Show 2026 (TGS2026), which will be held at Makuhari Messe from September 17 to September 21, 2026.
The game will be featured in a variety of activities, including a special video presentation at the “SEGA PARTNERS IMMERSIVE THEATER” within the SEGA/ATLUS booth, a stage event featuring voice actor Yuki Kaji as a special guest, a live gameplay demonstration hosted by Director Eiichiro Sasaki, and the distribution of exclusive original novelties.
Stupid Never Dies First Bite Showcase Feat. Yuki Kaji
GPTRACK50’s producer Hiroyuki Kobayashi and director Eiichiro Sasaki will take the stage alongside voice actor Yuki Kaji to showcase the game at 1:30 PM (JST) on September 17.
Tune in on the official SEGA YouTube channel!
Guests: Yuki Kaji (Voice Actor), Hiroyuki Kobayashi (GPTRACK50), Eiichiro Sasaki (GPTRACK50), Mika Nonomiya (Host)
Schedule: September 17, 1:30 PM–2:00 PM (JST)
Location: SEGA/ATLUS Booth – Stage
Livestream: SEGA official YouTube channel
SEGA Partners Immersive Theater Special Video Screening
A special video presentation for Stupid Never Dies will be featured at the “SEGA PARTNERS IMMERSIVE THEATER” within the SEGA/ATLUS booth. Experience the world of the game through stunning footage showcased across a massive five-screen immersive LED display, enhanced with powerful and dynamic effects.
Schedule: September 17–21
Location：SEGA/ATLUS Booth – SEGA PARTNERS IMMERSIVE THEATER
*Please note that this screening will also feature video content other than Stupid Never Dies.
Live Gameplay Presentation Hosted by Director Eiichiro Sasaki!
Director Eiichiro Sasaki will deliver a live playthrough at the theater on September 20 and 21, so be sure to check it out.
Schedule: September 20–21, 2:00 PM–2:30 PM (JST)
Location: SEGA/ATLUS Booth – SEGA PARTNERS IMMERSIVE THEATER
Free Stupid Never Dies Jumbo Fan Giveaway
At the venue, a limited number of original Stupid Never Dies novelty item, Stupid Never Dies Jumbo Hand Fan, will be distributed while supplies last.
Schedule: September 17–21
Location：Near the SEGA PARTNERS IMMERSIVE THEATER area
*Giveaways are limited and available while supplies last.
*Tokyo Game Show 2026 open to the general public (with ticket purchase) from September 19–21.
*Stage guests are subject to change
About Stupid Never Dies
Bite! Rip! Rise!!
Developed by GPTRACK50, a new studio comprising veteran Devil May Cry and Dragon’s Dogma series developers, Stupid Never Dies puts you in control of a timid zombie at the very bottom of monster society who must claw his way to the top.
Join Davy as he braves the deadly dungeon to bring Julia, a frozen human heroine, back to life. Modify your body with Body Hack and use Style Eat to steal your enemies’ powers and overcome the odds. Can this lovelorn underdog succeed in his quest, and maybe even get his first girlfriend?!
Stupid Never Dies | Teaser Trailer
Stupid Never Dies | 1st Trailer
Stupid Never Dies | Second Trailer
Stupid Never Dies | Third Trailer
About GPTRACK50 Inc.
Founded in October 2022 by industry veteran Hiroyuki Kobayashi, GPTRACK50 Inc. is an Osaka-based entertainment company dedicated to pioneering original multimedia IPs for the global market, including console games, live-action films, and animated works. The team consists of developers who have worked on Devil May Cry, Dragon’s Dogma, Resident Evil, and other blockbuster series.
Official Website： https://www.gptrack50.com/en/
Official X： https://x.com/GPTRACK50
Official YouTube： http://www.youtube.com/@gptrack5082
【Product Description】
| Title | ： | Stupid Never Dies |
| Platforms | ： | PlayStation®5／PC(Steam)
*The physical version is only available for PlayStation®5. |
| Release Date | ： | October 22, 2026 |
| Genre | ： | Blazing Fast Growth Action RPG |
| Players | ： | 1 |
| Developer | ： | GPTRACK50 Inc. |
| Publisher | SEGA | |
| Official Website | ： | https://stupidneverdies.sega.com/asia-en/ |
*Images may vary from the final product.