Activities, Giveaways, and More Unveiled
September 4, 2026 – SEGA has revealed the game lineup, giveaways, and other attractions coming to the SEGA/ATLUS booth at Tokyo Game Show 2026 (TGS 2026), which will be held at Makuhari Messe from September 17 to 21.
*Open to the general public from September 19–21
We’re coming to TGS 2026 with one of our largest booths yet! Alongside demos of upcoming titles and exciting stage events, each area will feature activities that bring our featured games to life.
Booth visitors and demo participants can also take home a variety of exclusive items. Details on how to get each freebie have been revealed, so be sure to take a look.
We’ll share the latest updates on the SEGA/ATLUS TGS 2026 website. Whether you’re attending in person or enjoying the event from home, keep an eye on the site for announcements!
SEGA/ATLUS Activities
At the SEGA/ATLUS booth, visitors can play demos, see footage of the latest titles, and explore a host of activities inspired by each game.
Be sure to stop by!
STRANGER THAN HEAVEN
• STRANGER THAN HEAVEN Theater *
• STRANGER THAN HEAVEN Walkthrough Museum
Persona 4 Revival
• Persona Summoning Photo Op
• Teddie Photo Spot
Total War: WARHAMMER 40,000
• Hammer Challenge
Crazy Taxi: World Tour
• Devolada Yellow Jack Photo Spot
• Arcade-Style Demo
Sonic Racing: CrossWorlds
• Vertical Screen Demo
Metaphor: ReFantazio
• Trials of the Blade Minigame
Advance reservations for the theater closed on September 3.
Some screenings may also be open to those without tickets.
Depending on conditions on the day of the event, a standby entry system or other measures may be implemented.
The Sonic Racing: CrossWorlds demo will feature a special TGS 2026 build.
Attractions & Novelty Items
• Attractions：Key (Demo: Hands-On Gameplay | Video: Video Exhibit | Activity: Interactive Experience)
• Novelty Items：●: Post-demo Gift | ○: Distributed Gift
*1 Given to attendees who present proof of having pre-ordered STRANGER THAN HEAVEN.
*2 Given to STRANGER THAN HEAVEN demo participants and theater attendees.
*3 *4 *6 Awarded at random to attendees taking part in the Total War: WARHAMMER 40,000 area’s Hammer Challenge. To participate, you must present proof of having added the game to your wishlist and be 18 or older. All participants will receive a prize.
*5 Given to Hammer Challenge participants who present proof that they follow the official Total War account on X.
*7 Given to attendees who present proof they have added Crazy Taxi: World Tour to their wishlist.
*8 Gift for visitors who post a photo on social media using the designated hashtag(s).
*9 You cannot choose which postcard to receive. Winning stickers are awarded at random to participants.
*10 Prize awarded at random to participants who complete the Trials of the Blade activity at the Metaphor: ReFantazio booth.
*Giveaways are limited and available while supplies last.
*Only attendees age 18 or older may play the demos of Total War: WARHAMMER 40,000, LOLLIPOP CHAINSAW NEW PROJECT, and CONTROL Resonant.
SEGA and ATLUS’s Official TGS 2026 Merchandise Page
The TGS store in Hall 11 of Makuhari Messe will showcase new SEGA merchandise featuring STRANGER THAN HEAVEN, Persona 4 Revival, and SONIC PICO PARK, and more!
Some of the Merchandise Available at TGS 2026
STRANGER THAN HEAVEN
Key Visual T-Shirt
Sizes: M/L/XL/XXL
SONIC PICO PARK Embroidered T-Shirt: Sonic / Shadow
Sizes: M/L/XL
©SEGA
©ATLUS. ©SEGA.
© PICO PARK © SEGA
Payment Methods
In addition to cash, we will also accept the following forms of payment.
*We do not accept split payments.
*All items must be paid for in a single transaction. (We do not accept installments.)
*We are unable to top up IC cards or any other digital payment methods at our store.
Please Note
Images may vary from final product. Please be aware that designs, specifications, and prices are subject to change without prior notice.
Items are available while stocks last.
Refunds and exchanges are only possible for damaged or defective items.
We encourage you to bring your own bag.
Tokyo Game Show 2026 Overview
Event: Tokyo Game Show 2026
Venue: Makuhari Messe (2-1, Nakase, Mihama-ku, Chiba City)
Schedule
Business Days: September 17–18, 10:00 AM–5:00 PM (JST)
Public Days:
September 19–20, 9:30 AM–5:00 PM (JST)
September 21, 9:30 AM–4:00 PM (JST)
Booth Location: Makuhari Messe, Hall 4, N01 (located by the station)
Tokyo Game Show 2026 SEGA/ATLUS Store Overview
Store Location: Makuhari Messe, Hall 11, W03
Opening times on public days may be shorter than stated.
A paid ticket is required for admission.