Merchandise, Game Demos, and More Available January 27, 2025 – SEGA opened its first POP-UP shop in China on January 25th inside Bailian ZX Creative Centre (百联ZX创趣场), a shopping mall located…
Category: Events
Like a Dragon: Pirate Yakuza in Hawaii Launch Event Docks in Jakarta on February 21st! Register Now to Join the Crew!
January 24th, 2025 – SEGA is pleased to host a first ever Like a Dragon Launch Event in Jakarta, Indonesia on February 21st. Join influencers such as Luthfi Halimawan and fellow fans of…
Registration Open Now for Sonic Fan Meeting Event in Kuala Lumpur, Malaysia!
17 January, 2025 – SEGA is thrilled to announce that applications are now open for the Sonic Official Fan Meeting Tour 2024-25 held in Kuala Lumpur, Malaysia! Local fans of the blue…
Soft Source is coming to Taipei Game Show 2025!
January 9, 2025 – Singapore-based publisher, Soft Source Publishing, is pleased to announce its participation in Taipei Game Show 2025 (TGS 2025). TGS 2025will be taking place from 23rd to 26th January…
Check out the Like a Dragon vending machines in Kabukicho, Shinjuku! The perfect souvenirs for your trip to Japan are now available for purchase!
December 26, 2024 – SEGA and Wako Industry Co., Ltd. (Planning: ProRelation Co., Ltd.) are thrilled to announce that starting on December 8, 2024, 5 vending machines offering Like a Dragon collectibles…
Elevate Your Game: Sonic the Hedgehog Races into Singapore Flyer with a Sky-high Gaming Escapade
Fronting the Partnership is a Unique Gaming Experience with Panoramic Views Whizz into an action-packed adventure in the sky within the Sonic X Shadow Generations Capsule aboard the Singapore Flyer. SINGAPORE,…
The Wait Is Over! Persona 5 Livery Takes Off with AirAsia X SEGA Bold Collaboration
Join Our AirAsia x SEGA Exclusive Giveaway & Win Fabulous Prizes! December 20, 2024 – SEGA has unveiled its exclusive partnership with AirAsia, Asean’s leading travel and lifestyle brand, by unveiling…
Challenge New Stages and Forge Unforgettable Bonds with Aniplus Café and Hatsune Miku: Colorful Stage!
SINGAPORE – 25 November – ANIPLUS café is thrilled to announce that the very first official HATSUNE MIKU: COLORFUL STAGE! Collaboration Café will be coming to Singapore, starting 13 December! Experience a…
Join the First-Ever SEGA ATLUS Festival in Manila! Play Our Latest Games and Get Exciting Prizes All for Free
November 25th, 2024 – SEGA is pleased to host a first-ever SEGA ATLUS Festival in Manila, from December 7th to 8th at the SM Mall of Asia. We welcome everyone to explore…
Get Ready for Three Times the Bouncy Fun at Kiztopia’s Jumptopia™ Triple Adventure
Featuring 10 specially-designed, mega-inflatables, Kiztopia teams up with CoComelon and Sonic, for the first time, to create THE ultimate bouncy play wonderland for kids and families this holiday season. SINGAPORE, November…