Info on Freebies, Stage Events, the Store, and More Revealed! September 17, 2025 – SEGA is excited to reveal details about the SEGA/ATLUS booth, available freebies, stage events, and merchandise at…
Category: Events
New VIRTUA FIGHTER Project The reimagined combat system will be unveiled on the SEGA/ATLUS stage at Tokyo Game Show 2025!
September 17, 2025 – SEGA invites you to tune in to the upcoming New VIRTUA FIGHTER Project stage panel, which will be livestreamed on the official VF YouTube channel starting 12:00 PM…
The Official Site for SEGA/ATLUS’s Tokyo Game Show 2025 Booth Is Now Live!
Sonic Racing: CrossWorlds, Persona 3 Reload, and Other Must-See Titles Will Be Front and Center! September 9, 2025 – SEGA will be hosting a SEGA/ATLUS booth at Tokyo Game Show 2025…
Thaiger Uppercut 2025, The Next Asia Qualifier of The VIRTUA FIGHTER Open Championship, Is Now Accepting Tournament Entries!
Seize Victory in The Grand Finals to Win A $100K Cash Prize! July 16th, 2025 – SEGA is thrilled to announce the Asia qualifier for the VIRTUA FIGHTER Open Championship (VFOC)—the…
Sonic Racing: CrossWorlds and Virtua Fighter 5 R.E.V.O. Exhibition Matches Announced for Esports World Cup 2025
July 4, 2025 – SEGA is pleased to announce that exhibition matches for Sonic Racing: CrossWorlds and Virtua Fighter 5 R.E.V.O. will take place at the Esports World Cup 2025, the world’s…
Puyo Puyo Global Ranking Series 2025 Coming Soon!
One Player to Be Crowned the World Champion Of The Iconic Tile-Matching Game That Has Reached Over 39 Million Players Worldwide! High-Ranking Players to Be Invited to The Grand Prix Final in…
Sonic the Hedgehog Unites Fans Worldwide with A New Campaign For 2025!
Racing Around The World Red Bull Collaboration Video Unveiled! May 22, 2025 – SEGA is thrilled to announce that Racing Around The World will be the theme for Sonic the…
Hear The Latest Virtua Fighter News Live! VF Direct 2025 Spring Is Coming On May 11!
May 10, 2025 – SEGA is thrilled to announce that VF Direct 2025 Spring will be live streamed on YouTube starting at 23:00 (JST) on May 11. VF Direct 2025 Spring…
MATSURI MANILA – The Biggest Japanese Event in Metro Manila is coming!
MATSURI MANILA will be happening on May 10-11, 2025 at the Quirino Grandstand in Rizal Park, Manila. This event is a celebration of Japanese Culture in the Philippines as well as an…
The World’s First Official SEGA Store Opens in Shanghai on May 1!
Stop By for Original Goods, a Unique In-Store Experience, and SEGA-Themed Content Designed with Local Flair! March 18, 2025 – SEGA is thrilled to announce that SEGA STORE SHANGHAI, the world’s…