~The First Installment of the Sega x animate Global Cross-Border Project~
As the first installment of a year-long collaboration project between Animate Co., Ltd. and SEGA Corporation featuring SEGA Group IPs, we are hosting the “Sonic the Hedgehog” ONLY SHOP (Exclusive Shop), Fair and Gratte.
We will create opportunities for fans to experience the appeal of eight globally popular IPs owned by Sega and its group companies firsthand through exhibitions, game demos, merchandise sales, and Cafe Gratte collaborations at over 140 animate stores in Japan and overseas.
For the first title in the series, “Sonic the Hedgehog,” we will host dedicated shops and fairs featuring exhibits related to the series at overseas locations, while locations in Japan will host fairs and “Gratte” events. At the fairs, customers who purchase related merchandise will receive a special postcard. Additionally, at participating “Gratte” locations, customers can purchase “Graphic Lattes”—drinks topped with cream featuring printed characters—and “Icing Cookies.”
We will continue to hold collaborations with various titles in the future, so please stay tuned for further updates.
■ ONLY SHOP & Fair Information
Dates/Locations:
June 6–21, 2026 (Fairs run until June 28)
animate Shanghai Flagship Store, animate Wujiaochang
animate Chengdu
animate Hangzhou ()
animate Taipei ()
animate KOREA main store Hongdae ()
animate Kuala Lumpur ()
animate Los Angeles
June 6–28, 2026
animate Bangkok (*)
*Stores where game demo stations are scheduled to be set up
■ Fair Information
Dates/Locations:
June 6–28, 2026
animate Ikebukuro Flagship Store
animate Akihabara
animate Shibuya
animate Kichijoji PARCO
animate Yokohama VIVRE
animate Sendai
animate Nagoya
animate Osaka Nippombashi
animate Umeda
animate Okayama
animate Guangzhou
animate Hong Kong
animate Taichung
animate Kaohsiung
animate KOREA Busan
animate KOREA Jamsil Lotte
animate Future Park Rangsit
animate London
animate Online Shop
June 6 – June 7, June 26 – June 28, 2026
animate Beijing
June 24 – June 28, 2026
animate Xiamen
Event Details:
During the event period, for every 1,100 yen (tax included) spent on pre-orders or purchases of “Sonic the Hedgehog” merchandise, for every book, audio, or visual product purchased or pre-ordered (minimum pre-order deposit of 1,100 yen (tax included) required), and for every food or beverage item purchased or pre-ordered at Gratte (full payment required), you will receive one postcard.
Bonus Item: Postcard (10 designs total)
*Designs cannot be selected.
*These terms apply to Japan only. For international terms, please check each store’s social media.
■ Gratte Information
Event Period: June 6–28, 2026
Locations:
animate Ikebukuro Flagship Store
animate Akihabara ANNEX
animate Shibuya
animate Kichijoji PARCO
animate Yokohama VIVRE
animate Sendai
animate Nagoya
animate Osaka Nippombashi
animate Umeda
animate Okayama
animate Shanghai Flagship Store
animate Chengdu
animate Hangzhou
animate Hong Kong
animate Taipei
animate KOREA main store Hongdae
animate KOREA Jamsil Lotte
animate Bangkok
animate Kuala Lumpur
*Please note that the event is subject to change, postponement, or cancellation due to various circumstances.