Core base for SEGA’s transmedia strategy in a hub for Japanese and global content with exclusive items to line the shelves!
July 1, 2025 – SEGA is thrilled to announce that SEGA STORE TOKYO, SEGA’s first official retail outlet in Japan, will open on the sixth floor of Shibuya PARCO on July 18, 2025.
SEGA has created numerous characters and intellectual properties in its more than 60-year history and continues to drive high-quality entertainment content on a global scale through the promotion of the transmedia strategy.
A key part of this endeavor involves opening SEGA STORE TOKYO, the first flagship store in Japan, following the successful May 2025 launch of SEGA STORE SHANGHAI. Located in Shibuya, a hub for Japanese entertainment and culture, SEGA STORE TOKYO offers huge selection of items such as SEGA/ATLUS’ popular character goods and exclusive merchandise.
■ About CYBERSPACE SHIBUYA
CYBERSPACE SHIBUYA, the 6th floor of Shibuya PARCO, is one of Tokyo’s most popular destinations for tourists, bringing together video games, manga, and the latest media trends for fans from around the world to enjoy. Overseas travelers and locals continue to flock to CYBERSPACE SHIBUYA, a hub for Japanese entertainment and culture spreading throughout the world.
■ Store Interior
The shop infuses the genre with SEGA’s own unique spin. Shibuya-inspired visuals and 3D holograms further enhance the space, making it an unforgettable destination to explore SEGA’s diverse IP.
■ Featured Products
● Sonic the Hedgehog x Kosuke Kawamura SEGA Store Exclusive Toy
SEGA’s iconic character, Sonic the Hedgehog, has been reinterpreted and designed by collage artist Kosuke Kawamura. This is a limited collection available exclusively at SEGA STORE, featuring designs that incorporate Kawamura’s iconic shredder art and collage techniques.
Kosuke Kawamura
A renowned collage artist, graphic designer, and art director who has created designs for various prolific fashion brands and advertisements. His iconic works include the main visual of the “Otomo Katsuhiro Genga Exhibition” and his contributions to “AKIRA ART OF THE WALL”. In 2022, he became one of UNIQLO UT’s creative directors.
● BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%
© 2025 MEDICOM TOY
To commemorate the grand opening of SEGA STORE TOKYO, Sonic the Hedgehog collides with the wildly popular BE@RBRICK series!
● SEGA Cooro™️ (New stuffed toy series)
Take your favorite SEGA characters wherever you go. These plushies are easy to carry and designed to fit comfortably in your hand!
SEGA Cooro’s first collection brings together familiar faces from Sonic the Hedgehog—Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman—alongside Ichiban Kasuga, Kazuma Kiryu, and Goro Majima from Like a Dragon!
● A lineup of other items based on SEGA/ATLUS’ flagship titles
For more information, visit the official site here.
(The English site will also be available soon.)
■ Activations
Give-away
To celebrate its grand opening, SEGA Store Tokyo will be giving away free SEGA tumblers with any purchase of ¥7,000 or more. Each will come in a random color: white, black, silver, or the rare color gold.
Sonic Meets and Greets
Visit SEGA STORE TOKYO from July 18 to 21, and meet and greet with Sonic!
■ About SEGA STORE and Pop-Up Shops
Following the establishment of its Transmedia Business Unit in April 2024, SEGA has been committed to broadening its global touchpoints and creating more opportunities to engage with fans. As part of this initiative, SEGA STORE SHANGHAI opened in May 2025, becoming SEGA’s first permanent store in China. Furthermore, SEGA operates pop-up shops in various cities in Japan and overseas, with the most recent one opens in Little Akihabara, Los Angeles from June 27 to July 27.
Overview
Name: SEGA STORE TOKYO
Address: 6F Shibuya Parco, 15-1 Udagawacho, Shibuya-ku, Tokyo 150-8377, Japan
Opening on July 18
Business Hours: 10:00 AM–9:00 PM (Closed on unspecified days)
Space: 112.5 m² / 1213.5 sq ft
Official Website
*The English site will also be available soon
■ SEGA’s Official E-Store
Name: SEGA STORE ONLINE
*SEGA STORE ONLINE is the new name of SEGA STORE.