Manila, Philippines, 01 September 2026 – SEGA, the legendary Japanese video game pioneer behind some of history’s most iconic franchises, is bringing the SEGA ATLUS Fest 2026 to SM City North EDSA from September 1 to 13, 2026. Taking over The Block Atrium, this massive 13-day event serves as a flagship highlight under SM Supermalls’ Supersized Fandom campaign, bringing pop culture powerhouses straight to local gamers and casual fans alike.
Event Overview:
Location:
SM North EDSA, The Block Atrium
North Avenue corner Epifanio de los Santos Avenue (EDSA), Barangay Bagong Pag-asa, Quezon City, Metro Manila
Date:
September 1 (Tues) – 13 (Sun), 2026
10:00 AM – 10:00 PM (GMT+8)
The 2026 festival marks a massive double-milestone celebrating 35 years of the Sonic the Hedgehog series and 30 years of the Persona series. Fans can blast through a nostalgic trip down memory lane while stepping straight into the future of SEGA and ATLUS gaming.
Attendees can look forward to a fully immersive experience packed with themed booths, character balloons, official merchandise, and hands-on gaming at free-play demo areas powered by DataBlitz. The festival showcases a diverse lineup of world-renowned gaming titles, including the Sonic the Hedgehog series, Like a Dragon series, Persona series, Metaphor: ReFantazio, Angry Birds, and HATSUNE MIKU: COLORFUL STAGE!
Game Trials:
Attendees will have access to the latest SEGA and ATLUS titles, including early access to an upcoming fan-favorite:
• Sonic Racing: CrossWorlds
• Persona 4 Revival
• Metaphor: ReFantazio
Photo Booths:
Shoppers will also get to see and make content with booths themed according to each IP’s respective style:
• Sonic Racing: CrossWorlds
• Persona 30th Anniversary
• Metaphor: ReFantazio
• Angry Birds
• Like a Dragon
• HATSUNE MIKU: COLORFUL STAGE!
Other activities are currently planned to take place at the event’s stage area on select event dates. More information will be released on SM North EDSA’s Official Facebook Page closer to the date – stay tuned!
Novelty gifts:
Visitors will also get the chance to grab novelty items of Sonic Racing: CrossWorlds, Persona 30th Anniversary and HATSUNE MIKU: COLORFUL STAGE! if they are able to post a pic of themselves on any of their social media accounts posing by the booths.
Sonic Racing: CrossWorlds (Sun Visor)
Persona 30th Anniversary (Trading Cards)
HATSUNE MIKU: COLORFUL STAGE! (Sun Visor)
Merchandise Corner
A major highlight of the event will be its selection of exclusive merchandise, giving fans the opportunity to bring home an item from each IP. Attendees can look forward to a variety of collectibles, apparels and more.
Mark your calendars and race down to The Block Atrium at SM North EDSA, your most-loved mall in the north. For more details, follow SM North EDSA’s official social media pages or visit the SM Supermalls website.
Community Giveaway
As part of SEGA’s support, SEGA will launch a GLEAM Giveaway wherein attendees can earn an entry by completing different social actions and get a chance to win a SEGA/ATLUS merchandise bundle.
For more information, visit the SEGA SEA Instagram page or Discord server!
SEGA SEA Instagram
SEGA SEA Discord Server
Character Appearance
To further enhance the celebration, beloved characters such as Sonic the Hedgehog, and Red the Angry Bird will join the launch, as well as have their own scheduled meet and greet dates.
• September 1 (Tuesday)
• September 5 – 6 (Saturday & Sunday)
• September 12 – 13 (Saturday & Sunday)
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©ATLUS. ©SEGA.
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