May 21, 2026 – SEGA 65th THE LIMITED SHOP opens today in Miyashita Park to celebrate SEGA’s 65th anniversary!
Open for one week only, SEGA 65th THE LIMITED SHOP brings value beyond the realm of gaming to the array of IPs and cultural touchpoints that SEGA has created during its 65-year history, offering a brand-new exclusive lineup of original items and designer products.
The shop provides visitors with a one-of-a-kind experience, enhanced through works from artist collaborators and distinctive effects.
SEGA 65th THE LIMITED SHOP
Open: May 21–28, 2026
Hours: 11:00 AM-9:00 PM (tentative)
*On the final day, the shop will close at 6:00 PM
Location: Miyashita Park, Park in Park 1F
Address: 6-20-10 Jingumae, Shibuya-ku, Tokyo
Website
Merchandise
Artist Collaborations
We’ve recruited designers from different countries who specialize in various art styles, each artist reimagining SEGA’s IPs through their own creative lens. These limited-edition products have been created exclusively for this pop-up shop. There are 11 items in total, including apparel and accessories.
Shohei Ochiai
Artist Profile:
Born in Omiya, Saitama, he graduated from the Tama Art University with a degree in Product Design. His work stands out for its dynamic, unconventional shapes, incredible depth, and bold linework, resulting in a distinctive typographic style. In 2022, he contributed to the launch merchandise of JOOPITER, a digital auction house founded by Pharrell Williams.
SHINKNOWNSUKE
Artist Profile:
A Tokyo-based graphic designer and artist. He launched his career in earnest following a 2017 Los Angeles solo exhibition, blending his offbeat sense of humor with pop-inspired aesthetics through digital graphics and illustrations. In addition to collaborating with brands both in Japan and abroad, he is actively involved in a wide range of projects with fellow artists.
Nukeme
Artist Profile:
Born in Okayama prefecture in 1986. Alongside his work in fashion and advertising, he actively explores technology-driven art.
For this project, Nukeme created a collaborative piece using glitch embroidery, one of his signature techniques. This method involves rewriting the binary data sent to an automated sewing machine to intentionally cause a glitch in the needle’s movement. Glitches refer to corrupted data or equipment, including data that is altered but remains readable. Deliberately corrupting the data of familiar pictures and logos distorts the image in the eyes of the viewer.
Bokunou
Artist Profile:
A multi-talented artist based in Japan. Starting off in comedy, he has since expanded into music, contemporary art, and fashion.
LUGOSIS & STRATO
Artist Profile:
Twin artists from Italy. Forming an inseparable creative bond since childhood, they began drawing at a young age, discovering graffiti during their student years. In their teens, they started tattooing each other, kicking off a lifelong artistic journey spanning a wide range of canvases, including skin and walls. Now working independently, they came together to collaborate on this project.
Original Products
The lineup features 29 original products, from apparel to accessories. The collection includes a range of SEGA IPs both old and new, along with items based on previous design concepts brought to life for the first time—the perfect way to celebrate 65 years of SEGA.
Sample Merchandise
*1 Can be purchased individually or as a box set with all six types included. If purchasing individually, you will receive one of the six designs at random.
*All images are for illustrative purposes only.