Southeast Asia Concerts Also Confirmed!
The Bandai Namco Music Live Festival returned to Anime Friends 2025, held in São Paulo, Brazil from July 3 to 6. This marks the second consecutive year the festival has appeared at South America’s largest anime convention, which draws an annual attendance of around 150,000.
Bandai Namco Music Live manages labels including Lantis, SUNRISE Music, Kiramune, MoooD Records, and UNIERA, and is home to a diverse roster of artists. On the festival’s opening day, four acts took the stage: ASH DA HERO, STEREO DIVE FOUNDATION, Nowlu, and MindaRyn.
Nowlu Kicks Off the Show with Her Anisong Debut
Nowlu opened the festival with a confident performance that defied the fact it was her first-ever live show. She began with “Arika” (GUILTY GEAR STRIVE: DUAL RULERS) and “yoin” (Wingman).
“I’m so happy to have my first live show here in São Paulo,” she said with a smile, drawing warm cheers. She followed with “Stuck on you” (More Than a Married Couple, But Not Lovers), creating a calm, intimate moment that brought the crowd together. Her debut ended to an enthusiastic applause.
Next up was a DJ set by ASH DA HERO member DJ Dhalsim. The crowd couldn’t help but dance as he spun one anisong hit after another: “Ai♡Scream!”, “Bokura wa Ima no Naka de” (Love Live!), “Shika-iro Days” (My Deer Friend Nokotan), and “Hare Hare Yukai” (The Melancholy of Haruhi Suzumiya). The energy of anisong swept through São Paulo, connecting fans across generations.
“Brazil, I’m back!” MindaRyn Returns with a Smile
MindaRyn took the stage next, returning for a second year in a row. “Brazil, I’m back!” she called out with a big smile before launching into a set of three powerful yet gentle songs: “Daylight” (Arifureta: From Commonplace to World’s Strongest Season 2), “Shiny Girl” (SHY), and “Fireworks” (Why Raeliana Ended Up at the Duke’s Mansion).
During her MC segment, she asked, “Was anyone here last year? Thanks to those seeing me for the first time, too!” connecting warmly with the audience. As part of her world tour Hello New Friends, which began in June 2025, she performs special covers of songs from her label, Lantis. For Brazil, she sang “Rhapsody of Blue Sky” (Miss Kobayashi’s Dragon Maid, originally by fhána) and “Sparkling Daydream” (Love, Chunibyo & Other Delusions, originally by ZAQ).
She followed with a high-energy rock trio: “HIBANA” (Sengoku Youko: The Reformer Siblings Arc), “SURVIVE” (Why Raeliana Ended Up at the Duke’s Mansion), and her breakout hit “Like Flames” (That Time I Got Reincarnated as a Slime Season 2), which has surpassed 22 million views on YouTube. Her explosive performance had the entire venue fired up.
STEREO DIVE FOUNDATION: Sound and Vision in Perfect Sync
STEREO DIVE FOUNDATION (R・O・N) made his Brazilian debut with a 17-song medley set to anime visuals. Highlights included “ALPHA” (Moriarty the Patriot), “Renegade” (GANGSTA), and the fan-favorite “STORYSEEKER” (That Time I Got Reincarnated as a Slime Season 2), which has surpassed 10 million views on YouTube.
The set closed with “Daisy” (Beyond the Boundary), with the crowd gently swaying their hands in unison. R・O・N recalled fans in Chile asking, “Aren’t you coming to Brazil?” and now that he had, he understood why. The crowd responded with knowing nods and applause.
Surprise Collaboration with Ultraman Omega!
After a brief pause, the word “Ultraman” appeared on the screen, instantly stirring the crowd. MindaRyn returned to perform “BLACK STAR” (Ultraman Blazer), followed by an appearance from Ultraman Blazer himself, drawing cheers and excitement.
The event then transitioned into the new series Ultraman Omega. ASH performed the opening theme “BRIGHT EYES,” while MindaRyn and ASH debuted the ending theme “Missing Link” live for the first time. The blend of hero action and rap interplay brought the crowd’s energy to a fever pitch.
ASH DA HERO Brings the Festival to a Climactic Close
ASH DA HERO took the stage for the grand finale, joined by Dhalsim (DJ), Sato (bass), and WANI (drums). Kicking off with “Super Sonic,” they followed with “YELLOW FEVER DANCE” and “Hankou Seimei” as the crowd pumped their fists and sang along.
They kept the energy high with “LA VIDA LOCA,” already a live anthem despite being a recent release, then surprised the audience with “Octave” and “Beast Mode,” insert songs from Blue Lock: Episode Nagi, accompanied by anime footage. After introducing the members, they launched into “Judgement,” the opening theme for the anime’s second cour. The crowd erupted, singing along as ASH stepped off the stage shouting, “Sing it, Brazil!”
They closed with a final roar of “We are ASH DA HERO!” as ASH triumphantly returned to center stage.
A Powerful Finale: All Artists Unite
For the final act, all performers returned to the stage at ASH’s invitation for the first-ever band performance of “Trinity” (That Time I Got Reincarnated as a Slime: The Saga of How the Demon Lord and Dragon Founded a Nation). ASH took on Takuma Terashima’s part in this rare collaboration, thrilling fans. The concert closed with a group photo and a wave of thunderous applause.
The excitement didn’t stop even after the main festival ended. On Friday the 4th, all the performers held a meet-and-greet and Q&A panel. On Saturday the 5th, ASH DA HERO took the stage, followed by STEREO DIVE FOUNDATION and MindaRyn on Sunday the 6th.
In its second year, the Bandai Namco Music Live Festival at Anime Friends powered up with even stronger artist × IP collaborations. Alongside powerful performances, the festival featured fan events and previews of new projects, highlighting the full potential of anisong.
The anisong wave that swept Brazil in 2024 has firmly taken root—and is still growing!
Next Stop: Southeast Asia!
The Bandai Namco Music Live Festival isn’t just heating up Brazil; it’s heading to Southeast Asia next. The festival will appear at COS-MIC 2025 in Malaysia on September 13, and AniEx 2025 in Bangkok, Thailand on November 22.
The anisong excitement born in São Paulo is spreading across borders, forging new connections through music. The journey of the Bandai Namco Music Live Festival is only just beginning.
Photo by Kakeru Inoue
■Bandai Namco Music Live Festival at Anime Friends 2025
Date: July 3, 2025 (local time)
Venue: Pavilhão de Exposições do Distrito Anhembi (São Paulo, Brazil)
Official Event Website:
■Bandai Namco Music Live Festival at COS-MIC 2025
Dates: September 12 – September 14, 2025 (Live performance on September 13)
Venue: Sunway Pyramid Convention Center (Selangor, Malaysia)
■Bandai Namco Music Live Festival at AniEx 2025
Dates: November 22 – November 23, 2025 (Live performance on November 22)
Venue: MCC HALL, The Mall Life Store, Bangkapi (Bangkok, Thailand)