NIJISANJI EN × Push!Color – Vox Akuma / Shu Yamino
Tokyo – November 25, 2024 – Push!Color, a Japanese e-commerce site specializing in color contact lenses and operated by BEAUTEX Inc. (CEO: Atsuyoshi Shimizu), a subsidiary of Ritz Co., Ltd., is teaming up with the globally popular VTuber group NIJISANJI EN for a collaborative stream.
Launched in 2011, Push!Color has grown into a global platform, serving customers in over 100 countries. From 21:00 on November 25 to 23:59 on December 28, 2024 (JST), it will host a Black Friday and Cyber Monday 2024 (BFCM2024) campaign featuring special guests from NIJISANJI EN. These guests will serve as PR ambassadors to promote the campaign and share the appeal of Japanese color contact lens brands with the world.
With the support of numerous domestic color contact lens manufacturers, this dream collaboration to showcase the charm of Japanese brands has finally come to life!
Originating in the United States, Black Friday and Cyber Monday are considered the kickoff of the Christmas and holiday season and are widely recognized as the biggest shopping period of the year, not only in English-speaking countries but also globally. During this time, many retailers and online shops hold special campaigns, attracting attention from around the world.
Push!Color is no exception, and this year, we’ve prepared exciting promotions to deliver a special experience to customers around the world!
Stream Date & Time: November 25, 2024 9PM JST
BFCM2024 Campaign Page
https://pushcolor.com/pages/nijisanji_en
About NIJISANJI EN
The NIJISANJI EN VTuber project made its debut in May 2021 with the goal of reaching overseas fans. It comprises a variety of virtual Livers who conduct streams and influencer activities mainly in English.
https://www.youtube.com/c/nijisanji_en
About NIJISANJI
The NIJISANJI Project is a VTuber/Virtual Liver Project featuring a diverse range of influencers. It aims to accelerate the next generation of entertainment through various events, merchandise, digital content sales, music production, and many more activities. At present, approximately 150 Livers are expressing their unique personalities to the fullest by actively streaming and creating content on such platforms as YouTube.
https://www.youtube.com/@nijisanji
Vox Akuma
A demon from the past who held great power. Though confident in his superhuman abilities, he looks after those who are loyal to him.
Shu Yamino
A sorcerer from the past with mysterious abilities. Though kind-hearted, he can call down a malediction upon those who wrong him.
During the stream, in addition to projects linked to their social media, they will promote the appeal of Push!Color and Japanese color contact lens brands to the world.
About Push!Color
Push!Color is a Japanese e-commerce site specializing in color contact lens brands, launched in 2011. Cross-border e-commerce services began in 2017, and in 2019, the company expanded its international sales in line with the entry of Shopify, a Canadian commerce platform, into the Japanese market.
As of August 2024, the site has achieved sales in over 100 countries and regions, catering to individual customers across a wide range of areas, including North America, Asia, Europe, and the Middle East.
Japanese colored contact lens brands, known for their wide variety of colors and designs, are highly regarded worldwide for their quality and aesthetic appeal, generating strong demand. The intricate color layering and subtle hues in lens graphics are believed to reflect Japan’s cultural heritage of rich color expression, influenced by its seasonal changes and the natural shifts in the colors of plants and landscapes.
A 2023 marketing survey conducted among members revealed that approximately 26% of customers, excluding Japanese users, had previously traveled to Japan. This collaboration and content distribution are expected to boost recognition in English-speaking markets and contribute to inbound sales for the various colored contact lens brands.
*Note: Delivery areas may change due to logistics, international circumstances, and customs policy updates in each country.