Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero to deliver immersive booth experiences and an array of entertainment programs
SINGAPORE, July 4, 2025 — Global interactive entertainment brand HoYoverse today unveiled its full lineup for gamescom 2025. From August 20 to 24, fans and visitors can immerse themselves in the worlds of HoYoverse’s beloved titles including Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero in their dedicated booth areas, and enjoy an array of entertaining and engaging activities spread across a 600m² booth in Hall 6, C031 at the Koelnmesse in Cologne, Germany.
At the Genshin Impact “Song of the Welkin Moon” themed booth area, Travelers will be treated to the world-premiere offline experience of Nod-Krai, the game’s much-anticipated upcoming region. Exciting myths and stories about the new region await exploration, featuring a vividly recreated story scene, the diverse factions set to debut in the new storyline, and more surprises to be revealed about the new version. Visitors can also participate in fun challenges, enjoy stage shows by popular bands and cosplayers, and check out the latest merchandise. Online audiences can tune into livestream programs produced by Rocket Beans TV, broadcasting directly from the event to viewers around the world.
In addition to the recent launch of Honkai: Star Rail’s Version 3.4 update on July 2, Trailblazers can look forward to a space fantasy offline experience at gamescom. The Amphoreus-themed booth will evoke memories of “The Eternal Land,” where the flame-chase adventure unfolded. Mem, the mysterious companion who traveled alongside the Trailblazer throughout Amphoreus, will make a special appearance at the booth as a captivating overhead sculpture. Pom-Pom, our beloved conductor of the Astral Express, alongside a cast of skilled cosplayers, will grace the booth and engage with all visitors as well. Additionally, attendees can enjoy a variety of fun activities, including designing their own chimera, quiz challenges with a life-sized recreation of the Verax Leo, and exploring a wide range of purchasable merchandise.
Zenless Zone Zero, the urban fantasy ARPG that just marked its first anniversary, will deliver an immersive experience at gamescom inspired by Version 2.1’s storyline and the distinctive styles of characters like Alice and Yuzuha. With “Mystery Tales Investigation” as its theme, Proxies can dive into the exhilarating gameplay across PC, PlayStation®5, and Xbox platforms, while participating in an interactive on-site event where they’ll be recruited as mystery investigators by the Spook Shack. By collecting Investigation Badges, attendees can enter the lucky draw and redeem abundant rewards, including Yuzuha’s exclusive lucky charm. In addition, Proxies can also snap photos with cosplayers and browse ZZZ Hub, the official merch pop-up offering Zenless Zone Zero merchandise and prize activities in limited quantities.
At gamescom 2025, HoYoverse will create memorable experience and joyful moments for fans and gamers in Hall 6, C031 from August 20 to 24. For more information, please visit the official websites:
Genshin Impact: https://genshin.hoyoverse.com/home
Honkai: Star Rail https://hsr.hoyoverse.com/worldtour
Zenless Zone Zero https://zenless.hoyoverse.com
About HoYoverse
HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.