September 24, 2025 – SEGA is bringing Yakuza Kiwami 3 & Dark Ties to the SEGA/ATLUS booth at Tokyo Game Show 2025 (TGS 2025), which will be held at Makuhari Messe from September 25 to 28. Sonic Racing: CrossWorlds, Persona 3 Reload, and a host of other games from SEGA, ATLUS, and their partners will also be showcased at the booth!
Additionally, featured titles, giveaways, the Fan Time Show schedule, and available merchandise have been updated.
Whether you’re planning to come to the venue or enjoy the event from home, keep an eye on our site for more announcements!
Exhibit Format: Abbreviations (HoD: Hands-On Demo / VID: Video Exhibit)
Novelty Gifts:
●: Post-demo Gifts
○: Distributed Gifts
1 One of the 14 types of Sonic Racing: CrossWorlds pin buttons will be given at random. 2 Given to attendees after the Sonic Rumble Special Stage concludes. 3 Awarded for hitting a Football Manager 26 or SEGA FOOTBALL CLUB CHAMPIONS 2025 goal target. 4 Awarded to those who missed the goal target. 5 Awarded for those joining the Persona 5: The Phantom X Shooting Gallery. 6 Awarded for hitting a target at the Persona 5: The Phantom X Shooting Gallery. 7 Given to attendees after the SHINOBI Art of Vengeance Special Stage concludes. 8 Borderlands 4 Awarded for taking a photo at the booth. 9 For those who present the SNS post screen, you will receive one of the capsule toy prizes from the Borderlands 4 booth. 10 Prizes will also be available after the official TGS stage (Hall 1) on Sunday, September 28, at 11:30 AM. *Available while supplies last.
■ SEGA/ATLUS Booth Photo Ops
There will be photo ops for various titles at the SEGA and ATLUS Booth.
Stop by to snap a unique commemorative photo!
Yakuza Kiwami 3 & Dark Ties Kamurocho Arch
Persona5: The Phantom X Mural
*The image is for reference only.
■ About Fan Time Shows
The booth will host a variety of Fan Time Shows, featuring appearances from popular influencers and special performances exclusive to TGS 2025. Newly announced programs include a stage panel dedicated to the Like a Dragon series and a live concert for STRANGER THAN HEAVEN.
Please feel free to take photos and videos during any of these events and include them in your coverage.
[SEGA Official YouTube Live Stream Link]
・ September 25th：
・ September 26th：
・ September 27th：
・ September 28th：
■ New Like a Dragon merchandise has been added to the SEGA/ATLUS’s TGS 2025 Goods page!
In addition to various items sporting the SEGA logo, new arrivals from Sonic Racing: CrossWorlds, Persona, Like a Dragon, and even Stranger Than Heaven will be featured at the TGS store. A ton of other exclusive merch awaits, so stop by to see what’s in stock!
Customers who purchase products at the venue will receive, on a first-come, first-served basis, one character coaster (out of five designs) as a free gift.
Select merchandise will be available through various online stores at a later date.
Feel free to check out what’s in stock!
*All orders will ship in late October.
■ Select Merchandise Available at TGS 2025
Like a Dragon Legendary Dragon & Kirin T-Shirt M/L/XL
STRANGER THAN HEAVEN Logo T-Shirt L/XL/XXL
STRANGER THAN HEAVEN Resin Class Ring (White) S/M/L
Our store at TGS 2025 is equipped to handle both cash and cashless payments.
We do not accept split payments.
All items must be paid in a single transaction. (We do not accept installments.) *We are unable to top up IC cards or any other digital payment methods in our store.
Warning
Images may vary from final product. Please be aware that designs, specifications, and prices are subject to change without prior notice.
Items are available while stocks last. Refunds and exchanges are only available for damaged or defective items.
We encourage you to bring your own bag.
September 24, 2025 – SEGA is bringing Yakuza Kiwami 3 & Dark Ties to the SEGA/ATLUS booth at Tokyo Game Show 2025 (TGS 2025), which will be held at Makuhari Messe from September 25 to 28. Sonic Racing: CrossWorlds, Persona 3 Reload, and a host of other games from SEGA, ATLUS, and their partners will also be showcased at the booth!
Additionally, featured titles, giveaways, the Fan Time Show schedule, and available merchandise have been updated.
Whether you’re planning to come to the venue or enjoy the event from home, keep an eye on our site for more announcements!
The Official Site for SEGA and ATLUS at TGS 2025
Exhibit Line-Up/Novelty Gifts
Novelty Gifts:
●: Post-demo Gifts
○: Distributed Gifts
1 One of the 14 types of Sonic Racing: CrossWorlds pin buttons will be given at random.
2 Given to attendees after the Sonic Rumble Special Stage concludes.
3 Awarded for hitting a Football Manager 26 or SEGA FOOTBALL CLUB CHAMPIONS 2025 goal target.
4 Awarded to those who missed the goal target.
5 Awarded for those joining the Persona 5: The Phantom X Shooting Gallery.
6 Awarded for hitting a target at the Persona 5: The Phantom X Shooting Gallery.
7 Given to attendees after the SHINOBI Art of Vengeance Special Stage concludes.
8 Borderlands 4 Awarded for taking a photo at the booth.
9 For those who present the SNS post screen, you will receive one of the capsule toy prizes from the Borderlands 4 booth.
10 Prizes will also be available after the official TGS stage (Hall 1) on Sunday, September 28, at 11:30 AM.
*Available while supplies last.
■ SEGA/ATLUS Booth Photo Ops
There will be photo ops for various titles at the SEGA and ATLUS Booth.
Stop by to snap a unique commemorative photo!
Yakuza Kiwami 3 & Dark Ties Kamurocho Arch
Persona5: The Phantom X Mural
*The image is for reference only.
■ About Fan Time Shows
The booth will host a variety of Fan Time Shows, featuring appearances from popular influencers and special performances exclusive to TGS 2025. Newly announced programs include a stage panel dedicated to the Like a Dragon series and a live concert for STRANGER THAN HEAVEN.
Please feel free to take photos and videos during any of these events and include them in your coverage.
[SEGA Official YouTube Live Stream Link]
・ September 25th：
・ September 26th：
・ September 27th：
・ September 28th：
■ New Like a Dragon merchandise has been added to the SEGA/ATLUS’s TGS 2025 Goods page!
In addition to various items sporting the SEGA logo, new arrivals from Sonic Racing: CrossWorlds, Persona, Like a Dragon, and even Stranger Than Heaven will be featured at the TGS store. A ton of other exclusive merch awaits, so stop by to see what’s in stock!
Customers who purchase products at the venue will receive, on a first-come, first-served basis, one character coaster (out of five designs) as a free gift.
Select merchandise will be available through various online stores at a later date.
Feel free to check out what’s in stock!
*All orders will ship in late October.
■ Select Merchandise Available at TGS 2025
Like a Dragon Legendary Dragon & Kirin T-Shirt M/L/XL
STRANGER THAN HEAVEN Logo T-Shirt L/XL/XXL
STRANGER THAN HEAVEN Resin Class Ring (White) S/M/L
©SEGA
Payment Methods
Our store at TGS 2025 is equipped to handle both cash and cashless payments.
We do not accept split payments.
All items must be paid in a single transaction. (We do not accept installments.)
*We are unable to top up IC cards or any other digital payment methods in our store.
Warning
Images may vary from final product. Please be aware that designs, specifications, and prices are subject to change without prior notice.
Items are available while stocks last.
Refunds and exchanges are only available for damaged or defective items.
We encourage you to bring your own bag.
Overview
Event Name: Tokyo Game Show 2025
Venue: Makuhari Messe (2-1 Nakase, Mihama-ku, Chiba City)
Period:
Business Days: September 25–26, 10:00 AM–5:00 PM (JST)
Public Days: September 27, 9:30 AM–5:00 PM; September 28, 9:30 AM–4:30 PM
SEGA/ATLUS Booth Location: Makuhari Messe, Hall 4-N06 (located by the station)
*On public days, the opening time may be moved up depending on circumstances
SEGA/ATLUS TGS 2025 Store
Location: Makuhari Messe, Hall 10-W41
*You must have a ticket for the event in order to visit the store.
SEGA/ATLUS TGS 2025 Family Game Park Overview
Location: Makuhari Messe, Hall
*The Family Game Park is only open during the public days.
*Admission to the Family Game Park is free.
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Ren
Writer by trade, gamer by passion. Also builds GunPla model kits, and collects Figmas and Nendos.