PUBG MOBILE announces new collaboration with ultra-luxury and high performance sportscar brand, Aston Martin
Aston Martin DBX707, Valkyrie and DBS Volante – introduced into the game
DBS Volante is the first ever convertible sportscar to be added to PUBG MOBILE
PUBG MOBILE, one of the world’s most popular mobile games, has announced a new collaboration with ultra-luxury and high-performance sportscar manufacturer, Aston Martin.
The new collaboration will see three of Aston Martin’s ultra-luxury performance models introduced into PUBG MOBILE, made available with exclusive colour schemes to the game.
Players will be able to immerse themselves into the world of Aston Martin and are given the opportunity to experience the world’s fastest luxury SUV, DBX707 in Quasar Blue or Neon Purple, the ultimate hypercar, Aston Martin Valkyrie, in Luminous Diamond and Aston Martin’s iconic Racing Green, as well as DBS Volante in Black-Bronze Satin, Celestial Pink, and one other secret colour variant for players to discover.
Of the three models, Aston Martin DBS Volante becomes the first ever convertible sportscar to be added to PUBG MOBILE and will feature an opening and closing roof mechanism, representing another first for the game. In addition, a special themed parachute will also be available to players to explore.
Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games said: “We’re always looking for new ways to elevate the PUBG MOBILE experience and bring the best new features to our fans, so we’re thrilled to be partnering with Aston Martin and introducing exclusive colour variants of their iconic cars to the game, we hope that you enjoy them!”
Renato Bisignani, Head of Global Marketing and Communications at Aston Martin said: “Unleashing Aston Martin into the world of PUBG MOBILE forms part of our broader strategy to bring our iconic brand to new audiences and build aspiration with the next generation of Aston Martin fans. We are excited that this collaboration gives millions of players across the world the opportunity to digitally experience the thrill of driving an Aston Martin and explore some of our most iconic models in an accessible mobile gaming environment.”
About PUBG MOBILE
PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.
For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, Twitter and YouTube.
About Aston Martin Lagonda
Aston Martin’s vision is to be the world’s most desirable, ultra-luxury British brand, creating the most exquisitely addictive performance cars.
Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is acknowledged as an iconic global brand synonymous with style, luxury, performance, and exclusivity. Aston Martin fuses the latest technology, time honoured craftsmanship and beautiful styling to produce a range of critically acclaimed luxury models including the Vantage, DB12, DBS, DBX and its first hypercar, the Aston Martin Valkyrie.
Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 56 countries around the world. Its sports cars are manufactured in Gaydon with its luxury DBX SUV range proudly manufactured in St Athan, Wales.
Lagonda was founded in 1899 and Aston Martin in 1913. The two brands came together in 1947 when both were purchased by the late Sir David Brown, and the company is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.
2020 saw Lawrence Stroll become the company’s Executive Chairman, alongside significant new investment, a move that led to Aston Martin’s return to the pinnacle of motorsport with the Aston Martin Aramco Cognizant Formula One™ Team and commenced new era for the iconic British marque.