Racing Around The World Red Bull Collaboration Video Unveiled!
May 22, 2025 – SEGA is thrilled to announce that Racing Around The World will be the theme for Sonic the Hedgehog’s 2025 global brand campaign. With a special focus on Sonic’s speed and adventurous spirit, this year’s campaign will provide a variety of events and experiences to inspire fans to use their passion as fuel and put the pedal to the medal. Sonic Racing: CrossWorlds, the latest entry in the beloved series of SEGA racers, is also in the works. Enjoy the fast life this year as you compete with players from around the world in all kinds of multiplayer high jinks!
Sonic the Hedgehog is also partnering with Red Bull, a global beverage company that “gives you wings” and a world-renowned rally and MTB rider, Brandon Semunuk.
To celebrate the start of the Racing Around The World campaign, a special video featuring a Red Bull rally car decked out with Sonic the Hedgehog decal has been released. Be sure to check it out!
We have more exciting content on the way, so stay tuned for updates!
Racing Around The World Official Site
Racing Around The World Trailer
Message From Brandon Semenuk
“Before I ever sat in a real race car, I was playing Sonic the Hedgehog, racing games, really anything with speed. That was my intro to racing. It all started with pixels and a controller, but the obsession with going fast was real from day one,” said Brandon Semenuk. “Getting to work with SEGA on this project was full circle–bringing racing into more people’s hands the same way it started for me.”
