Info on Freebies, Stage Events, the Store, and More Revealed!
September 17, 2025 – SEGA is excited to reveal details about the SEGA/ATLUS booth, available freebies, stage events, and merchandise at Tokyo Game Show 2025 (TGS 2025), which will be held at Makuhari Messe from September 25 to 28.
A host of exclusive items are available for everyone who visits the SEGA/ATLUS booth or tries out the demos. Details on how to get each freebie have been revealed, so be sure to take a look.
The booth will host a variety of Fan Time Shows, offering special performances exclusive to TGS. All stage events will also be streamed live on SEGA’s official YouTube channel, letting fans everywhere be part of the fun.
The latest updates will be regularly posted to the SEGA/ATLUS TGS website. Whether you’re planning to come to the venue or enjoy the event from home, keep an eye on the site for more announcements!
Exhibit Format: Abbreviations (HoD: Hands-On Demo / VID: Video Exhibit)
Novelty Gifts:
●: Post-demo Gifts
○: Distributed Gifts
1 One of the 14 types of Sonic Racing: CrossWorlds pin buttons will be given at random. 2 Given to attendees after the Sonic Rumble Special Stage concludes. 3 Awarded for hitting a Football Manager 26 or SEGA FOOTBALL CLUB CHAMPIONS 2025 goal target. 4 Awarded to those who missed the goal target. 5 Awarded for those joining the Persona 5: The Phantom X Shooting Gallery. 6 Awarded for hitting a target at the Persona 5: The Phantom X Shooting Gallery. 7 Given to attendees after the SHINOBI Art of Vengeance Special Stage concludes. 8 Borderlands 4 Awarded for taking a photo at the booth. 9 For those who present the SNS post screen, you will receive one of the capsule toy prizes from the Borderlands 4 booth. 10 Prizes will also be available after the official TGS stage (Hall 1) on Sunday, September 28, at 11:30 AM. *Available while supplies last.
■ About Fan Time Shows
The booth will host a variety of Fan Time Shows, featuring appearances from popular influencers and special performances exclusive to TGS.
Feel free to share photos and videos of the shows using the hashtag #SegaAtlusTGS2025!
*Filming and photography are prohibited at certain stage events.
The TGS store will showcase new SEGA merchandise, featuring Sonic Racing: CrossWorlds, the Persona series, and more! Plenty of other items will also be on sale.
Select merchandise will be available through various online stores at a later date. Feel free to check out what’s in stock!
*All orders will ship in late October.
■ Select Merchandise Available at TGS 2025
SEGA Logo T-Shirt (White) M/L/XL
SEGA Logo Charm (Squeaker Included)
SEGA Logo Home Series Vintage Mug (Navy)
Sonic RACING CROSSWORLD Street Art T-Shirt (5 Designs, Sold Separately) M/L/XL
Sonic RACING CROSSWORLD Luggage Tag (Sonic)
Sonic RACING CROSSWORLD 2BRO. Collaboration Character Trading Card Collection (9 + Rares) – 1 Pack
Like a Dragon Cooling Towel (Legendary Dragon & Dragonfish)
Like a Dragon 20th Anniversary Ichiban Senbei
Like a Dragon 20th Anniversary Clan Emblem Pin Button Vol. 1 (5 Designs) – 1 Pack
SHINOBI Art of Vengeance Plastic File
SHINOBANAISHINOBI SHINOBU T-Shirt M/L/XL
SHINOBANAISHINOBI SHINOBU Pin Button Set
RAIDOU Remastered: The Mystery of the Soulless Army Acrylic Diorama
Our store at TGS 2025 is equipped to handle both cash and cashless payments.
We do not accept split payments.
All items must be paid in a single transaction. (We do not accept installments.) *We are unable to top up IC cards or any other digital payment methods in our store.
Warning
Images may vary from final product. Please be aware that designs, specifications, and prices are subject to change without prior notice.
Items are available while stocks last. Refunds and exchanges are only available for damaged or defective items.
We encourage you to bring your own bag.
■ SEGA/ATLUS Event Store Giveaway
SEGA/ATLUS will be at the TGS 2025 Merchandise Sales Area!
The first people to buy items at the store will receive one of five character-themed coasters.
Info on Freebies, Stage Events, the Store, and More Revealed!
September 17, 2025 – SEGA is excited to reveal details about the SEGA/ATLUS booth, available freebies, stage events, and merchandise at Tokyo Game Show 2025 (TGS 2025), which will be held at Makuhari Messe from September 25 to 28.
A host of exclusive items are available for everyone who visits the SEGA/ATLUS booth or tries out the demos. Details on how to get each freebie have been revealed, so be sure to take a look.
The booth will host a variety of Fan Time Shows, offering special performances exclusive to TGS. All stage events will also be streamed live on SEGA’s official YouTube channel, letting fans everywhere be part of the fun.
The latest updates will be regularly posted to the SEGA/ATLUS TGS website. Whether you’re planning to come to the venue or enjoy the event from home, keep an eye on the site for more announcements!
The Official Site for SEGA and ATLUS at TGS 2025
Exhibit Line-Up/Novelty Gifts
Novelty Gifts:
●: Post-demo Gifts
○: Distributed Gifts
1 One of the 14 types of Sonic Racing: CrossWorlds pin buttons will be given at random.
2 Given to attendees after the Sonic Rumble Special Stage concludes.
3 Awarded for hitting a Football Manager 26 or SEGA FOOTBALL CLUB CHAMPIONS 2025 goal target.
4 Awarded to those who missed the goal target.
5 Awarded for those joining the Persona 5: The Phantom X Shooting Gallery.
6 Awarded for hitting a target at the Persona 5: The Phantom X Shooting Gallery.
7 Given to attendees after the SHINOBI Art of Vengeance Special Stage concludes.
8 Borderlands 4 Awarded for taking a photo at the booth.
9 For those who present the SNS post screen, you will receive one of the capsule toy prizes from the Borderlands 4 booth.
10 Prizes will also be available after the official TGS stage (Hall 1) on Sunday, September 28, at 11:30 AM.
*Available while supplies last.
■ About Fan Time Shows
The booth will host a variety of Fan Time Shows, featuring appearances from popular influencers and special performances exclusive to TGS.
Feel free to share photos and videos of the shows using the hashtag #SegaAtlusTGS2025!
*Filming and photography are prohibited at certain stage events.
[SEGA Official YouTube Live Stream Link]
・ September 25th：
・ September 26th：
・ September 27th：
・ September 28th：
■ SEGA and ATLUS’s official TGS 2025 goods page
The TGS store will showcase new SEGA merchandise, featuring Sonic Racing: CrossWorlds, the Persona series, and more! Plenty of other items will also be on sale.
Select merchandise will be available through various online stores at a later date. Feel free to check out what’s in stock!
*All orders will ship in late October.
■ Select Merchandise Available at TGS 2025
SEGA Logo T-Shirt (White) M/L/XL
SEGA Logo Charm (Squeaker Included)
SEGA Logo Home Series Vintage Mug (Navy)
Sonic RACING CROSSWORLD Street Art T-Shirt (5 Designs, Sold Separately) M/L/XL
Sonic RACING CROSSWORLD Luggage Tag (Sonic)
Sonic RACING CROSSWORLD 2BRO. Collaboration Character Trading Card Collection (9 + Rares) – 1 Pack
Like a Dragon Cooling Towel (Legendary Dragon & Dragonfish)
Like a Dragon 20th Anniversary Ichiban Senbei
Like a Dragon 20th Anniversary Clan Emblem Pin Button Vol. 1 (5 Designs) – 1 Pack
SHINOBI Art of Vengeance Plastic File
SHINOBANAISHINOBI SHINOBU T-Shirt M/L/XL
SHINOBANAISHINOBI SHINOBU Pin Button Set
RAIDOU Remastered: The Mystery of the Soulless Army Acrylic Diorama
P5X Plastic File, Postcard, and Pin Button Bundle
P3R Acrylic Keychain
*All prices displayed include tax.
©SEGA
©ATLUS. ©SEGA.
Perfect World ATLUS. SEGA.
© 2BRO.
Payment Methods
Our store at TGS 2025 is equipped to handle both cash and cashless payments.
We do not accept split payments.
All items must be paid in a single transaction. (We do not accept installments.)
*We are unable to top up IC cards or any other digital payment methods in our store.
Warning
Images may vary from final product. Please be aware that designs, specifications, and prices are subject to change without prior notice.
Items are available while stocks last.
Refunds and exchanges are only available for damaged or defective items.
We encourage you to bring your own bag.
■ SEGA/ATLUS Event Store Giveaway
SEGA/ATLUS will be at the TGS 2025 Merchandise Sales Area!
The first people to buy items at the store will receive one of five character-themed coasters.
Giveaway Period: September 25 ～ 28
Overview
Event Name: Tokyo Game Show 2025
Venue: Makuhari Messe (2-1 Nakase, Mihama-ku, Chiba City)
Period:
Business Days: September 25–26, 10:00 AM–5:00 PM(JST)
Public Days: September 27, 9:30 AM–5:00 PM; September 28, 9:30 AM–4:30 PM3
SEGA/ATLUS Booth Location: Makuhari Messe, Hall 4-N06 (located by the station)
*On public days, the opening time may be moved up depending on circumstances
SEGA/ATLUS TGS 2025 Family Game Park Overview
Location: Makuhari Messe, Hall
*The Family Game Park is only open during the public days.
SEGA/ATLUS TGS 2025 Store
Location: Makuhari Messe, Hall 10-W41
*You must have a ticket for the event in order to visit the store.
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Ren
Writer by trade, gamer by passion. Also builds GunPla model kits, and collects Figmas and Nendos.