AXGRIT takes its first step into this world.
TOKYO – June 27, 2025 – SHIBUYA TSUTAYA IP Bookstore and DESIGN COCO Co., Ltd. (Headquarters: Sendai, Miyagi / CEO: Junya Chiga) are proud to announce that the hololive English -Advent- POP UP SHOP will be appearing at Anime Expo 2025, the largest anime convention in North America, held at the Los Angeles Convention Center.
This project is the first initiative under the newly launched brand AXGRIT, created to commemorate the first anniversaries of SHIBUYA TSUTAYA’s grand reopening and the opening of its IP Bookstore. The international debut at Anime Expo will feature part of the pop-up shop that has been on the 6th floor of SHIBUYA TSUTAYA since April 25, 2025.
The AXGRIT-themed booth will feature exclusive merchandise focused on hololive English -Advent-, alongside a striking display of 1/7 scale figurines, offering fans a new and immersive experience in the hololive universe.
*Some merchandise will not be available, and the life-size sculptures will not be displayed.
Exhibition Information:
🗓 July 3–6, 2025
📍 Los Angeles Convention Center, Anime Expo (Booth Number：SH-1927)
Don’t miss this unique opportunity to experience AXGRIT and hololive in person—only at Anime Expo 2025!
<AXGRIT Overview>
Transcending nationalities and generations, SHIBUYA TSUTAYA—a cultural hub constantly evolving through content and events that captivate people from all walks of life—has teamed up with Design Coco, a company deeply involved in the creation of figures and a wide range of craftsmanship. Together, they aim to create a brand that is the convergence point of all content, turning Shibuya into a global mecca for cutting-edge anime and gaming culture.
The brand AXGRIT is an original universe themed around flying and fighting in a post-apocalyptic world using anti-gravity units. Focusing on figurines, their various products, and exhibitions based on this concept will be showcased primarily at SHIBUYA TSUTAYA.
▼AXGRIT Lore
<The convergence point of all dimensions. Take back your freedom with wings of anti-gravity, and seize hope.>
In a near-future Earth where science has advanced and civilization has flourished, humanity developed a device called the Cross Dimension, enabling access to the Multiverse.
This breakthrough allowed humans to make contact with beings from alternate worlds, regardless of whether they were two-dimensional or three-dimensional.
The barriers between dimensions had fallen, and the world cultivated even greater wisdom and wealth.
However, one day, a catastrophic system failure known as the Dimension Accident occurred, causing countless worlds influenced by the Cross Dimension to merge into a single, unified realm.
Although this unprecedented convergence plunged every world into chaos, order was gradually restored under the guidance of the United Earth Forces’ organization, the United Birth.
Yet, numerous problems remained.
The merging of worlds brought about unknown disasters and mysterious enemies immune to conventional weapons.
To make matters worse, a faction known as Nemesis Gravitas (hereafter referred to as Nemesis) began exploiting the Gravity Core, the energy source of the Cross Dimension, in an attempt to dominate the residents of each world.
Website: https://axgrit.com/
Official X (Twitter): https://x.com/axgrit
Contact: axgrit@dcoco.co.jp
<About hololive production>
hololive production is one of the world’s largest virtual talent agencies.
It manages the female VTuber group hololive and the male VTuber group HOLOSTARS, whose combined YouTube subscriber count exceeds 80 million.
Through live streaming, music, and events, they engage with fans all around the globe.
hololive production Official Website: https://hololivepro.com/
hololive production Official X (formerly Twitter): https://x.com/hololivetv
hololive production Official TikTok: https://www.tiktok.com/@hololive_official
hololive production Event Official X: https://x.com/hololive_event
hololive production Official Shop: https://shop.hololivepro.com/
“QR Code” is a registered trademark of DENSO WAVE INCORPORATED.
“X (formerly Twitter)” is a trademark or registered trademark of X Corp. (formerly Twitter, Inc.).
“YouTube” is a trademark or registered trademark of Google LLC.
<About Design Coco Co., Ltd.>
Design Coco Co., Ltd. is a manufacturing company headquartered in Sendai, Japan.
The company specializes in creating scale figure prototypes and art pieces.
In particular, it is recognized as a leading company in the life-size figure industry, earning high praise and trust from IP holders in Japan and overseas.
Website: https://www.dcoco.co.jp/
<Overview of Design Coco’s Official E-Commerce Site “COCO Store”>
COCO Store is a made-to-order e-commerce site where Design Coco, a figure prototype company, offers its original hobby products created using the craftsmanship and expertise it has cultivated over the years.
Each product is carefully planned, sculpted, and crafted by top-tier artisans, strongly focusing on design and quality.
Website: https://coco-store.jp/
Official X (Twitter): https://twitter.com/designcoco_t
◆Notes
Please note that actual products and the e-commerce site may differ slightly from the photos shown.
<About SHIBUYA TSUTAYA>
SHIBUYA TSUTAYA operates under the theme of “creating the world with what you love.”
The building, spanning from two basement floors to eight stories above ground, is divided into three themed zones:
B2F to 1F: Create what you love with global IPs
2F to 4F: An inspiring café & lounge
5F to 8F: Connect through exclusive, once-in-a-lifetime experiences
SHIBUYA TSUTAYA aims to be a brand-new cultural infrastructure, proposing innovative lifestyle experiences through engaging content and events that captivate people of all nationalities and generations, 365 days a year.
■ Address: 21-6 Udagawacho, Shibuya-ku, Tokyo 150-0042, Japan
■ Phone: +81-3-5459-3000
■ Payment Methods: SHIBUYA TSUTAYA is a fully cashless facility.
Customers without non-cash payment methods are encouraged to use the transit IC card (PASMO, Suica, etc.) cash charge machines available on B2F, 2F, and 6F.
For more details, please refer to the Payment Guide page:
https://shibuyatsutaya.tsite.jp/payment/
■ Official Website: https://shibuyatsutaya.tsite.jp
SHIBUYA TSUTAYA Official X: https://x.com/SHIBUYATSUTAYA
SHIBUYA TSUTAYA Official Instagram: https://www.instagram.com/shibuya_tsutaya/
SHIBUYA TSUTAYA Official TikTok: https://www.tiktok.com/@shibuya.tsutaya
<About SHIBUYA TSUTAYA IP Bookstore>
Branded as a floor where people “Connect through exclusive, once-in-a-lifetime experiences,” this concept-driven space gathers Japan’s leading IP content. It offers one-of-a-kind experiences and events that foster connections among fans of these properties.
A new kind of 2D IP entertainment content hub designed to bring fans together in unprecedented ways.
In collaboration with top Japanese IP holders in the entertainment industry, including comics, anime, VTubers, and virtual YouTubers, the IP Bookstore spreads Japanese IP culture from Shibuya to the rest of Japan—and the world.
Exclusive collaboration items featuring creators and IPs, including merchandise using newly drawn illustrations, are available here and nowhere else. The store is proud to offer products that can only be found through collaborations with a wide range of IP partners.
Note: “IP Bookstore” is a coined term that combines “Intellectual Property (IP)” and “Bookstore.”
[Official Name] IP Bookstore[Business Hours] 9:00 AM – 9:00 PM (Open daily)
[Location] 6th Floor, SHIBUYA TSUTAYA, 21-6 Udagawacho, Shibuya, Tokyo
[Opening Date] April 25th, 2024
[Official X] https://twitter.com/SHIBUYA_T_COMIC
