Year-Long Collaboration Featuring Popular IPs at animate Stores Worldwide. A plethora of must-see content for fans, including limited-time exhibitions, new merchandise, collaboration cafes, and more! May 11, 2026 – SEGA CORPORATION…
Category: News
Yakuza Powered by Nihontouitsu Now Airing
Catch All 3 Episodes Only on YouTube! March 23, 2026 – SEGA is thrilled to announce that all 3 episodes of Yakuza powered by 日本統一(Nihontouitsu) are now available on SEGA official…
New Information on Persona 30th Anniversary Out
New Protagonists Artworks Revealed! February 10, 2026 – SEGA is thrilled to share the latest news about the 30th anniversary of ATLUS’s popular RPG series, Persona. In addition to the official…
VIRTUA FIGHTER Open Championship GLOBAL FINALS Commence March 1 at TOKYO NODE in Toranomon Hills!
Spectator Registration Now Open January 30, 2026 – SEGA is excited to announce that spectator registration is now open for the first-ever VIRTUA FIGHTER Open Championship GLOBAL FINALS, which will kick…
SEGA FOOTBALL CLUB CHAMPIONS 2025 SEGA FCC TV #1 Airs on 16 October!
Tune In for Updates, New Features, And More! October 15, 2025 – SEGA is thrilled to announce the upcoming launch of SEGA FCC TV #1, the official program bringing you the…
AirAsia’s One and Only ‘Sonic the Hedgehog’ Aircraft Gets A New Cabin Makeover!
New Designs Feature Sonic Racing: CrossWorlds and Sonic Rumble October 15, 2025 – SEGA is proud to announce that a recent partnership with AirAsia to bring about the one and only…
Official Report – Bandai Namco Music Live Festival at Anime Friends 2025! [PRESS RELEASE]
Southeast Asia Concerts Also Confirmed! The Bandai Namco Music Live Festival returned to Anime Friends 2025, held in São Paulo, Brazil from July 3 to 6. This marks the second consecutive…
The World’s First Official SEGA Store Opens in Shanghai on May 1!
Stop By for Original Goods, a Unique In-Store Experience, and SEGA-Themed Content Designed with Local Flair! March 18, 2025 – SEGA is thrilled to announce that SEGA STORE SHANGHAI, the world’s…
The First-ever SEGA POP-UP SHOP in China Opened on January 25
Merchandise, Game Demos, and More Available January 27, 2025 – SEGA opened its first POP-UP shop in China on January 25th inside Bailian ZX Creative Centre (百联ZX创趣场), a shopping mall located…
The Sonic the Hedgehog Film Series Races Past the One-Billion-Dollar Milestone in Global Revenue!
Sonic the Hedgehog 3 Thrives in Theaters! January 9, 2025 – SEGA (Headquarters: Shinagawa, Tokyo; President and COO, Representative Director: Shuji Utsumi) is thrilled to announce that the Sonic the Hedgehog…