July 17, 2026 – SEGA is thrilled to announce that SEGA STORE BEIJING is set to open at the massive Chaoyang Joy City shopping complex on July 18, 2026. The world’s first…
BY THE BEAT to Release Their 2nd Digital Single, “MERORI,” on July 31 JST and “Boku ni Mero-ri” on August 5 JST!
They’ll be sharing these “melodic” dance tracks—perfect for this summer—with the world in two versions: English and Japanese！ Virgin Music, the Japanese music label of Universal Music G.K. (Headquarters: Shibuya-ku, Tokyo;…
Zenless Zone Zero Celebrates Its 2nd Anniversary: All-New Lumiflux Attribute Debuts, First-Generation Void Hunter Remielle Dan Makes a Dazzling Entrance as an S-Rank Agent
The first Lumiflux attribute Agent, Remielle Dan, and Airspace Patrol Department’s Deputy Administrative Director Sigrid make their debut in succession. As a 2nd anniversary gift, Proxies can also select one limited S-Rank…
Farming Simulator 25 – Beans & Alpacas Expansion Arrives This October
Nurture Coffee Beans and Alpacas in South America July 15, 2026 – SEGA is pleased to announce that Farming Simulator 25, available on PlayStation®5, XBOX Series X|S, Steam, Epic Games Store,…
SEGA Holiday Sale 2026 Underway! Save on Yakuza Kiwami 3 & Dark Ties and Sonic Racing: CrossWorlds!
July 15, 2026 – The SEGA Holiday Sale is currently underway at the PlayStation™Store. For a limited time, select PlayStation®4 and PlayStation®5 titles will be available at bargain prices. Add more joy…
New Panty & Stocking with Garterbelt The Vinyl
The first-ever analog record release goes on sale September 30! Fifteen years since the 2010 TV anime Panty & Stocking with Garterbelt began airing, fans were thrilled about the vinyl release…
SEGA’s Legendary Arcade Racer Returns Crazy Taxi: World Tour Coming 2027
June 8, 2026 – SEGA is thrilled to announce that Crazy Taxi: World Tour, a brand-new entry in the globally acclaimed Crazy Taxi series, is coming to XBOX Series X|S, XBOX on…
Persona 3 Celebrates Its 20th Anniversary! Commemorative Artwork and Music Video Out Now
July 13, 2026 – SEGA is excited to celebrate the 20th anniversary of Persona 3 today. The ATLUS hit continues to resonate with players, with its modern reimagining, Persona 3 Reload, selling…
Sonic Rumble Party Third Sonic Prime Event Now Live!
Assemble a Collection of Sonic Prime Items from Across the Shatterverse July 13, 2026 – SEGA is thrilled to announce that Sonic Rumble Party, available on iOS, Android, Steam, and Google…
Puyo Puyo Gratte events will begin in July 2026, followed by a fair starting in February 2027!
~The Second Installment of the Sega × Animate Global Cross-Border Project~ As the second installment of a year-long collaboration project between Animate Co., Ltd. and SEGA Corporation featuring SEGA Group IPs,…