Teenage Mutant Ninja Turtles Festival Starting July 31! July 29, 2026 – SEGA is thrilled to announce that the Teenage Mutant Ninja Turtles Pack is now available for Sonic Racing: CrossWorlds….
The Quirky Hospital Management Sim Comes to Modern Platforms – Two Point Hospital: Full Health Collection Digital Launch on September 16
July 29, 2026 – SEGA is excited to announce that Two Point Hospital: Full Health Collection launches digitally on PlayStation®5, XBOX Series X|S, and Nintendo Switch™ 2 on September 16, 2026, followed…
SEGA FOOTBALL CLUB CHAMPIONS 2026 Ver. 2.1 Update Now Live!
International Cup Event Underway! Yuka Kageyama Training Card Now Available! July 28, 2026 – SEGA is thrilled to announce that Update 2.1 has arrived in SEGA FOOTBALL CLUB CHAMPIONS 2026, available…
Farming Simulator 26 Free Content Update #1 Available Now
Operate New John Deere and Case IH Machines July 24, 2026 – SEGA is pleased to announce that Free Content Update #1 is now available for Farming Simulator 26 on Nintendo…
Sonic Rumble Party Season 8 is Live! Gather an Assortment of Limited-Time Armored Warrior Items
July 24, 2026 – SEGA is thrilled to announce that Season 8 for Sonic Rumble Party, available on iOS, Android, Google Play Games, and Steam, will run from July 24 to August…
SEGA Announces SEGA STORE BEIJING Grand Opening on July 18
July 17, 2026 – SEGA is thrilled to announce that SEGA STORE BEIJING is set to open at the massive Chaoyang Joy City shopping complex on July 18, 2026. The world’s first…
BY THE BEAT to Release Their 2nd Digital Single, “MERORI,” on July 31 JST and “Boku ni Mero-ri” on August 5 JST!
They’ll be sharing these “melodic” dance tracks—perfect for this summer—with the world in two versions: English and Japanese！ Virgin Music, the Japanese music label of Universal Music G.K. (Headquarters: Shibuya-ku, Tokyo;…
Zenless Zone Zero Celebrates Its 2nd Anniversary: All-New Lumiflux Attribute Debuts, First-Generation Void Hunter Remielle Dan Makes a Dazzling Entrance as an S-Rank Agent
The first Lumiflux attribute Agent, Remielle Dan, and Airspace Patrol Department’s Deputy Administrative Director Sigrid make their debut in succession. As a 2nd anniversary gift, Proxies can also select one limited S-Rank…
Farming Simulator 25 – Beans & Alpacas Expansion Arrives This October
Nurture Coffee Beans and Alpacas in South America July 15, 2026 – SEGA is pleased to announce that Farming Simulator 25, available on PlayStation®5, XBOX Series X|S, Steam, Epic Games Store,…
SEGA Holiday Sale 2026 Underway! Save on Yakuza Kiwami 3 & Dark Ties and Sonic Racing: CrossWorlds!
July 15, 2026 – The SEGA Holiday Sale is currently underway at the PlayStation™Store. For a limited time, select PlayStation®4 and PlayStation®5 titles will be available at bargain prices. Add more joy…