July 17, 2026 – SEGA is thrilled to announce that SEGA STORE BEIJING is set to open at the massive Chaoyang Joy City shopping complex on July 18, 2026. The world’s first…
Month: July 2026
BY THE BEAT to Release Their 2nd Digital Single, “MERORI,” on July 31 JST and “Boku ni Mero-ri” on August 5 JST!
They’ll be sharing these “melodic” dance tracks—perfect for this summer—with the world in two versions: English and Japanese！ Virgin Music, the Japanese music label of Universal Music G.K. (Headquarters: Shibuya-ku, Tokyo;…
Zenless Zone Zero Celebrates Its 2nd Anniversary: All-New Lumiflux Attribute Debuts, First-Generation Void Hunter Remielle Dan Makes a Dazzling Entrance as an S-Rank Agent
The first Lumiflux attribute Agent, Remielle Dan, and Airspace Patrol Department’s Deputy Administrative Director Sigrid make their debut in succession. As a 2nd anniversary gift, Proxies can also select one limited S-Rank…
Farming Simulator 25 – Beans & Alpacas Expansion Arrives This October
Nurture Coffee Beans and Alpacas in South America July 15, 2026 – SEGA is pleased to announce that Farming Simulator 25, available on PlayStation®5, XBOX Series X|S, Steam, Epic Games Store,…
SEGA Holiday Sale 2026 Underway! Save on Yakuza Kiwami 3 & Dark Ties and Sonic Racing: CrossWorlds!
July 15, 2026 – The SEGA Holiday Sale is currently underway at the PlayStation™Store. For a limited time, select PlayStation®4 and PlayStation®5 titles will be available at bargain prices. Add more joy…
New Panty & Stocking with Garterbelt The Vinyl
The first-ever analog record release goes on sale September 30! Fifteen years since the 2010 TV anime Panty & Stocking with Garterbelt began airing, fans were thrilled about the vinyl release…
SEGA’s Legendary Arcade Racer Returns Crazy Taxi: World Tour Coming 2027
June 8, 2026 – SEGA is thrilled to announce that Crazy Taxi: World Tour, a brand-new entry in the globally acclaimed Crazy Taxi series, is coming to XBOX Series X|S, XBOX on…
Persona 3 Celebrates Its 20th Anniversary! Commemorative Artwork and Music Video Out Now
July 13, 2026 – SEGA is excited to celebrate the 20th anniversary of Persona 3 today. The ATLUS hit continues to resonate with players, with its modern reimagining, Persona 3 Reload, selling…
Sonic Rumble Party Third Sonic Prime Event Now Live!
Assemble a Collection of Sonic Prime Items from Across the Shatterverse July 13, 2026 – SEGA is thrilled to announce that Sonic Rumble Party, available on iOS, Android, Steam, and Google…
Puyo Puyo Gratte events will begin in July 2026, followed by a fair starting in February 2027!
~The Second Installment of the Sega × Animate Global Cross-Border Project~ As the second installment of a year-long collaboration project between Animate Co., Ltd. and SEGA Corporation featuring SEGA Group IPs,…