～The third installment of SEGA×Animate Global Cross-Border project～
As the third installment of a year-long collaboration project between Animate Co., Ltd. and SEGA Corporation featuring SEGA Group IPs, we will be holding the “HATSUNE MIKU: COLORFUL STAGE!” “Exclusive shop, Fair and Gratte collaboration.”
Featuring eight globally popular IPs owned by SEGA and its group companies, this event will be held at over 140 Animate stores in Japan and overseas. Through exhibitions, merchandise sales, and Café Gratte collaborations, we aim to create opportunities for fans to experience the charm of these works up close.
For this third installment, we will hold the “‘HATSUNE MIKU: COLORFUL STAGE!’ Summer Fair 2026” at domestic stores starting in August 2026. Customers will receive one “foil- stamped illustration card” (26 varieties total) if customers purchase a certain amount of related merchandise.
Furthermore, at overseas locations, we will be reviving the pop-up shop that was held in Japan in 2023. At participating Gratte locations, you can purchase “Graphic Lattes”—drinks featuring characters printed on the foam—and “Icing Cookies.” Additionally, when you purchase related merchandise or Gratte products, you’ll receive a “Postcard (26 varieties total)” as a gift.
We will continue to hold collaborations with various titles, so please stay tuned for further updates.
■ Event Information (“HATSUNE MIKU: COLORFUL STAGE!” Summer Fair 2026)
Dates/Locations:
<August 8–September 6, 2026> All Animate stores in Japan, Animate Online Store
Event Details: During the event period, for every 1,100 yen (tax included) spent on “HATSUNE MIKU: COLORFUL STAGE!” merchandise, you will receive one bonus item.
Bonus Contents: Foil-stamped illustration cards (26 varieties total)
*Only for Japan. You cannot choose the design.
■ Only Shop Fair Information (“HATSUNE MIKU: COLORFUL STAGE!” ONLY SHOP 2026)
Exclusive Shop Dates/Location:
<August 1–31, 2026> Animate Taipei
<August 1–30, 2026> Animate Hongdae
<August 15–31, 2026> Animate Shanghai Flagship Store, Shanghai Wujiaochang, Beijing,
Chengdu, Hangzhou, Hong Kong
<August 15–September 6, 2026> Animate Bangkok, Kuala Lumpur
<October 10–25, 2026> Animate Los Angeles
Fair Dates and Locations:
<August 1–31, 2026> Animate Taichung, Kaohsiung
<August 15–30, 2026> Animate Busan, Jamsil Lotte
<August 15–31, 2026> Animate Guangzhou, Xiamen
<August 15–September 6, 2026> Animate Transit
*For overseas terms and conditions, please check each store’s social media.
■ Gratte Information
Event Period / Location:
<August 1–31, 2026> Animate Taipei
<August 15–30, 2026> Animate Hongdae, Busan (*1), Jamsil Lotte
<August 15–31, 2026> Animate Shanghai Flagship Store, Chengdu, Hangzhou, Beijing, Xiamen, Hong Kong
<August 15–September 6, 2026> Animate Bangkok, Kuala Lumpur
*1 Animate Busan will sell only icing cookies.
*Please note that the event details are subject to change, postponement, or cancellation due to various circumstances. We appreciate your understanding.